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The Journey to Lipa Mdogo Mdogo #SafaricomForYou

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The #LipaMdogoMdogo campaign is a device financing plan launched last month that will make it possible to own a 4G phone for just KES 20 a day.

The project, in partnership with Google, required coordination across continents with different time zones in the wake of the COVID-19 pandemic.
But these challenges did not limit the team to deliver for the customer… and
deliver they did!

Here is a look behind the scenes with the team that delivered the initiative, a first in the World. #LipaMdogoMdogo #SafaricomNewsroom #SafaricomForYou

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