Increasingly digital and versatile competitors are disrupting all industries, from brick and mortar to services. Traditional businesses run the risk of falling behind and losing ground to new entrants in their sectors, and Latin America is no exception to this. Driving innovation is difficult in large organisations, but key to their future. How can companies foster innovation from within? When does a business need to be disrupted; should they wait until they are seeing numbers dwindle? A culture shift has happened in the disruptors, but can the disrupted follow suit?