Tigo Rwanda signed the GSMA Connected Women Commitment Initiative where they committed to increase the proportion of women in their mobile money customer base. GSMA Connected Women has supported a study to better understand women’s adoption and use of mobile money services. Research highlighted that lack of trust in digital financial services was because of the level of customer service the women were getting from male agents. The Tigo Women Entrepreneurship fund was set up to recruit, train and offer initial funding to women so that they could become Tigo Cash agents. To date Tigo Rwanda has empowered over 70 women as Tigo cash agents and the impact on the women’s lives and businesses is beginning to show. Tigo Rwanda targets to have more than 1,200 women as agents within 2017.