Description The world around us is becoming a web of connected devices and services. This vast amount of data generated is already a vital part of the decision to personalise content, products and experiences. Having said that, the amount of available data far exceeds the ability to process it for most enterprises, so an opportunity to better understand the customer base and make important decisions often goes untapped. How can companies become data-driven whilst maintaining their core business at heart? How much data is too much data?