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GSMA Connected Women Life Stories: Safaricom and Lucy Wanjira

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In 2017, Safaricom signed the GSMA Connected Women commitment to increase the proportion of women in their mobile money and mobile internet customer base. In June 2018, Safaricom, in partnership with Google, introduced Neon Kicka 4, the first Android (Go edition) device in Kenya and the most affordable smartphone to ever be sold in the market. In this video, hear from Lucy Wanjira, a Neon Kicka customer, who explains how access to mobile internet has improved her life.

For more information about the GSMA Connected Women Commitment Initiative, please visit: www.gsma.com/mobilefordevelopment/connected-women/the-commitment/

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